Art City Tour
The Art City Tour is a bimonthly activity organized by GAM Cultural, integrating initiatives to promote cultural activities in downtown San José. The city offers free busses that will roam museums, art galleries, design stores, restaurants, parks and universities to involve San José residents and tourists into their city lives. VERITAS University, a specialized university in art and design, organized the 5th year anniversary tour. I was in charge of coordinating the entire event, from hiring design agencies (and developing the concepts for the ad campaign) to setting up museum exhibits. The activity was a big hit for VERITAS University, as it continues to participate every Art City Tour after that one.